Im not so sure I fully support this. The venison isn't aimed at sportsmen (we usually have our supply) It must be aimed at the general non hunting public. the main draw for them would probably just be the curiosity. Since it is illegal to sell wild game, this comes back around to the "farm raised" so probably culls and or elderly from high fence hunting stables. (growth hormone and genetic alteration O'plenty) or scent collection farms. (usually kept indoor and held under strict daylight timetables to force estrous cycles) Either way, not the same "venison" us sportsmen are used to.
I see it selling reasonably well for the first month maybe, to satisfy the curiosity, "I want to try" crowd but after that, I see sales dropping off to nothing. Put any typical fast food Mcburger next to your usual patty thrown on the grill, and in a roll with the fixins you like, and you will reach for the home cooked every time. I pass many of those fast food joints every day, I stop in on the average of once every 3 years or so. Personally, I'll pass on the growth hormone, genetically altered, shot full of who knows what "venison" coming from some fast food chains dying attempt at resurrection.
I used to have a neighbor that raised emu (like ostrich) on his farm. he was trying to market it to grocery chains, as the 'next' white meat. It never really took off either