Since you asked, I think you've come to a premature conclusion.
I use the Hornady Black, and so far the blood trails have all been 3 feet, straight down.
However, I have used these same bullets (SST/FTX/Shockwave) in my muzzleloaders and 20ga saboted slugs for over 15 years. 37ish whitetails, and not one lost animal. The longest went 60 yards with a blood trail as wide as a sidewalk. That was the only one I lost sight of after the shot. Another went 50 yards, half of that on his chest, all within sight. All the rest were 25 yards and under, with most pretty much DRT. None ever required a follow up shot or coup de gras.
Remember, you are only going to read the complaints on the internet, and the majority of that is going to be people making a bad shot, because of shooting beyond their capability. I don't take long range or low percentage shots, so I have no horror stories to tell. All the animals I have killed with the FTX based bullets have had both lungs taken out, along with the hearts or plumbing to the hearts on several. No deer can live with a hole through both lungs, period.
If you break the deers chest down into thirds from top to bottom, always aim for where the bottom third and middle third come together, straight up the leg in a perfectly broadside animal. This will always be double lung, and heart or plumbing to the heart, if you do your part. This will ensure a better blood trail than a high lung shot in the middle third, because the chest can hold a lot of blood before it starts spilling out. You will have to wait for it to be aspirated out of the mouth, and that can take several yards.
Bottom line, put it in the boiler room, and you will have a dead deer at the end of a short blood trail, if you happen to need one. I've never needed one, even on the one that I lost sight of. I went to where I last seen it, and could see it laying from there. Then I walked off to the side of the sidewalk sized blood trail to the animal.
My conclusion is they are not the best bullet ever made, but you will not find a bullet that is more accurate, especially in a factory load. If you can't hit where you are aiming, it doesn't matter what bullet you are using, at any range.
There's no such thing as a magic bullet!