$50 a bottle is diabolical but always remember that BP/Cabelas will price match. This includes the online stores - Academy, Amazon, Backcountry, Brownells, Cheaper Than Dirt, Dick's Sporting Goods, Field & Stream, Gander RV & Outdoors, L.L. Bean, Mack's Prairie Wings, Midway USA, Optics Planet, REI, Scheels, Sportsman's Warehouse, Tackle Warehouse or Walmart. So if/when they have it, always check for a better price.