Hard to miss, his lament is on the main page:
Every endeavor that is mostly funded out of an one's own pocket hates to lose a good paying sponsor. And here at HIGH PERFORMANCE MUZZLELOADING, we're certainly no different. So, I have to admit that it came as something of a blow to learn that Hornady Manufacturing feels that they can no longer justify supporting our efforts to bring to you, the muzzleloading hunter, valuable muzzleloading information, including hunting reports, loading tips, technical information, product reviews, load data, how-to, and much, much more - at absolutely no charge to the viewer.
Fortunately, muzzleloading is an ever changing sport...and so are the products favored by the serious muzzleloading hunter. And companies are always looking for new and different ways to reach the consumer. Last year, more than 100,000 viewers visited these pages. No where else can a company like Hornady advertise for the meager $500 annual sponsorship we charge to reach anywhere near that many muzzleloading shooters and hunters.
Hornady is not the only sponsor he is about to lose. :shock: