In my opinion I think they have the right idea, it's just being produced on such a massive scale that cost effectiveness takes away a lot of things. Like for in stance if they thickened the copper, got rid of the polymer and used an alloy, same with gas check, make the lead mass and copper plating cup or dish based to ensure a proper gas seal, and yeah the idea of a spire point like bullet with a tip made of an alloy that allows the massive hollow point to do a massive energy dump upon impact, while retaining a lead base that continues on through the media. The cup or dish based ensures a proper gas seal as the bullet obturates upon ignition.
All these principles are employed in elr bullets just made in the most cost effective way possible. That's business.
I forgot to mention the two smaller caliber bullets being long bearing surfaced and sharp ogived giving them superb bc's for muzzy's. So yeah I kinda think they're onto something... I did watch someone hit an ,8x8" target at 1,000 yards after just a few shots. That was a .40 cal elr... Enough for me in my book.